The headline is written to show the journalist you know who their readers are. ‘For Parents’ is included because this story would be pitched to a parenting magazine. ‘Set to Transform Meal Times’ tells the reporter what the impact is of this product. ‘Cakes for Babies’ is essentially the story and would grab the journalist’s attention. News is about things which are counter-intuitive – such as cake and babies! Why this is a great headline: This business is launching a new range of baby food shaped as cake. Headline Example 1Ĭlient: Baby Cakes – a food brand for babies and toddlers
#HEADLINE EXAMPLES HOW TO#
In each attention grabbing headline example, I’ve explained why this works from a journalist’s perspective.Ĭhoose the one that best fits the stories in your PR plan – this is how to get a story on the local news, in the national press and on TV and radio. Here’s a list of eight killer headline examples that are taken from our Press Release Template Kit. Great headlines will help a reporter out, especially if you know how to write a media pitch. Crucially your headline should mirror the editorial style of the media you are pitching to.Give the journalist a clear idea of the headline they will use on their finished story.Avoid brand names in headlines – stick to what you do, not who you are.Not be in the style of a blog headline, i.e ‘ How to Study for the LSAT’.
#HEADLINE EXAMPLES FULL#
Not be stuffed full of hyperbole and exaggeration (journalists loathe this).Include the ‘How, What, Why, When and Where’ of news.Highlight what is new, a ‘first’, innovative, impactful or disruptive about your business (this is the news angle).The best headlines for a press release should meet the following criteria: What Makes An Attention Grabbing Headline Get it right and yours will be one of the few emails that a journalist actually reads, get it wrong and you’re destined for the junk folder.Īttention grabbing headlines are CRITICAL to the success of your public relations campaign.
Once I have this the rest of the story will write itself (pretty much).Īnd it’s worth my time, and yours, to get this right.īecause your attention grabbing headline will not only form the news angle of your press release, it will also be the words you use in your email subject line of your media pitch, even if you use a PR tool such as Response Source. I usually spend between 30-60 minutes working on the headline of my press release. In essence, it should be your entire story distilled into fewer than ten words – that is easier said than done. It is the thing that will get a journalist’s attention and convince them that you have a story worth telling. The headline is THE most important aspect of knowing how to write a press release. That means you need a quality press release template.Īnd that needs an attention grabbing headline. If you want to get media coverage then you need to give a journalist a story.
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